An interesting article at Directions Magazine (Struggling for Relevance in the Era of the Google Phenomenon) speculates on the importance of Google Maps and how it has given a big boost to the geographic awareness of the general public in a few short months. Google Maps and similar services offered by others provide an easy to use interface that puts geographic data just one click away from the user. This has significant implications and potential market disruptions to those who offer GIS and other mapping services.
Read more about Google Maps and the Future of GIS
at Directions Magazine.